Ed McCarren: Storage, Software Product Management and Marketing Expertise

Looking for an experienced manager with proven analytic, communication, consensus-building, and implementation skills to solve your organization's marketing or product development problems? Need a marketing team member who can effectively partner with engineering and advanced-development teams, from solution conception to delivery? Want someone who can rapidly become a subject matter expert, train salespeople, and work with them to close the deal?

Consider adding me to your team on a part or full-time, permanent or contract basis. I'm a senior-level individual contributor with domain expertise in the computer storage and business intelligence/analytic CRM software markets. My track record includes experience in quantitative and qualitative market research and analysis, product management, strategic planning, product and segment marketing, and alliance management.

What can I offer your organization?

Wide-ranging skills to meet virtually any marketing/product management need: Business Plans, MRD and PRD development, competitive analysis, positioning, messaging, collateral development, sales training, sales support, and more.
A fast start and quick time-to-results.
The ability to work with engineering to translate complex technology into customer-oriented, actionable information.
Authoring and public speaking skills needed to communicate with diverse audiences: published author, speaker at user symposia and industry conferences, with audiences from 50 to 500.
Cross-functional and cross-company experience: In addition to providing direction to engineering groups, I've worked with teams from IBM, Oracle, Informix, Sybase, Ascential, Bearing Point, Arthur Andersen, KPMG, Sony, Toshiba, and other companies.
Cross-functional budget development and management experience.
Web technology skills, including XHTML, DHTML, CSS, Java script, and DOM.

Ed McCarren

Storage and Software Product Management/Marketing Expertise